When to Give Up

Here’s a short list of businesses I have tried in my life, before I found course creation as a successful one:

  • I tried blogging every day for a year on coursemania.com
  • I tried selling novelty (Star Wars) USB sticks on eBay
  • I started a blog for affiliate marketing of products, and wrote dozens of posts too
  • I worked on upwork
  • I created a fiverr gig
  • I tried monetizing my YouTube channel
  • I tried creating a goal setting website where people can define their goals and steps needed to achieve them

It’s fun to wonder if I had stuck with any of the above for years, where I would be today.

CourseMania was a serious attempt to build an audience. I loved taking online courses (through sites like Coursera and Khan Academy) and so I thought I could share my adventures on my blog. Recommend courses and platforms, and be a good place for people to refer to when looking for a good course to take on a topic.

To that end, I decided to get serious about blogging. And I got really serious. I posted a new blog post every day, and at one point had 6 weeks worth of future blog posts scheduled in WordPress – about 30 posts ready and scheduled to go live.

At it’s peak, that site brought me $100 per month in Google Adwords income. I really tried hard to put out content regularly, but after about 10 months I did the math and realized the site would never grow to the level I needed it to be. I needed to 10X the income for it to be a good side project, and 100X the income for it to be a consideration for quitting my job and doing it full time. 100X income was just too big to imagine after 10 months of effort. And I could not imagine what more I could do to grow 100X anyways. I could not post 100 times per day or watch 100 times the number of courses I was watching.

That’s when I decided to make video courses and not to review them.

So where are you with your online business? Are you making $50 to $100 per month, and wondering how to grow it to something decent? Perhaps you should do an honest assessment like I did, and think “what are the chances of growing that to 10X results? And what are the chances to grow that to 100X the results?”

I’m not saying there’s a direct correlation between effort and results. But if you’re making $50 to $100 per month at something, you should ideally not be spending that much time to maintain that. If you find yourself making $1 per hour or even less, you might be better off ditching it and finding a new place to dig a well. There’s just not enough feedback from the market that what you are doing is in demand.


About the Author

Just a guy happy to share his knowledge with people willing to listen. 61,000 students, in 174 countries. "You can have anything in life that you want if you help enough other people to get what they want." - Zig Ziglar

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