As a new or beginning instructor on Udemy, it’s a good idea to understand how Udemy decides which courses to promote, and how students decide which courses to buy. One mistake I see a lot of instructors make is that they launch a course, and then let it sit there for a few months wondering why it’s not selling.
Here are a few tips and ideas to get your rocket off the launch pad quickly.
Udemy SEO tip #1 for new instructors:
You must must must get at least one review quickly. There’s no point having a course on Udemy for months with 0 reviews. Your first objective when launching a new course should be to get one review. Your second objective is to get 5.
Udemy SEO tip #2 for new instructors:
Make sure your course title uses unique words that potential students use to search for courses (keywords). Naming your course without using common terms people search for will ensure that your course will never be found on the search results page. For instance, “10 tips for a good nights’ rest” would not be easily found when searching Udemy.
People search for either problems or solutions by name. “Photoshop” is a solution. “Procrastination” is a problem.
Your title should include the common phrasing of either a problem or solution.
Udemy SEO tip #3 for new and old instructors:
Once you’ve optimized your keywords (tip #2), the number of reviews (and average review score) is by far the biggest factor for search results ranking on Udemy. But that’s a hard problem for us. Reviews are out of our control. Beyond the obvious rule-breaking stuff, there’s no way an instructor can get more reviews.
Well, let your competitor think that. Because after reading this, you’ll be able to get more reviews on your course.
Four ideas for getting more reviews:
Idea #1. We all have way more students than we have reviews. I have 12,326 students on one of my courses, and 1,492 reviews. That’s an opportunity. How can I get the other 10,000 existing students to leave a review? I can ask them. I could send an educational announcement, originally worded, that says I value their opinion and if they have watched a bit of the course it would be nice for them to leave a review. Be careful to follow the Udemy rules around asking for reviews – you can’t ask for only nice reviews. But I sometimes say “leaving a review would help this course be found in Udemy search and I would be grateful if you would take a few minutes to do that”.
If you have lots of students and few reviews, ask.
Idea #1.1. Related to the above, do you have a video early in your course that tells students that Udemy will shortly be asking for their opinion and it would mean a lot to you if they would take their time to leave a few words? Or near the end asking them to remember to update their review before the course is over?
Idea #2. This is more indirect. Udemy already asks the students for review. So perhaps what you need is more of your existing students to watch your course? Out of my 12,326 students, probably quite a few haven’t even started the course. If I sent out an encouraging message to students reminding them why they bought the course and challenging them to get started with that, a few would be motivated to click play for the first time. And that will indirectly get more reviews.
Idea #2.1 Related to the above, you could hold a contest. What if you offered a $10 Amazon gift card to one random student who has completed more than half the course by a certain date? Requires a bit of work on your part to pick a random student, and will cost you $10, but that could also incentivize students to watch and get you more reviews indirectly as a result.
Would love to hear from you if you have other ideas for getting more reviews.