Ten Marketing Ideas for Your Udemy Course

You might notice a pattern below. See if you can spot it.

  1. Start a YouTube channel on your topic, and put out useful free videos relating to your topic. Grow your subscribers, grow your views. And link to your Udemy course in the description of each video.
  2. Start a blog, and put out useful free blog posts relating to your topic. Grow your email subscribers, grow your page views. And link to your Udemy course from your website.
  3. Start an email list, and send a regular newsletter relating to your topic. Grow your subscribers. And link to your Udemy course in the footer of each email, or send occasional emails promoting your course.
  4. Start a Twitter account on your topic, and link to useful articles written by yourself and others relating to your topic. Grow your subscribers, grow your favorites, grow your retweets. And send out occasional links to your Udemy course.
  5. Start a LinkedIn account, and post useful posts relating to your topic. Grow your post subscribers, grow your views. And link to your Udemy course in the footer of each post.
  6. Start a Facebook Group on your topic, and post useful links and content relating to your topic. Grow your group members, grow your comments and shares. Post a link to your Udemy course occasionally.
  7. Search Quora for your topic, and answer questions people have. Grow your followers. And link to your Udemy course in your Quora bio or mention it only if it’s directly relevant to the answer.
  8. Search Reddit for your topic, and answer questions people have. Grow your upvotes. And link to your Udemy course in your Reddit bio or mention it only if it’s directly relevant to the answer.
  9. Search other people’s Facebook groups for your topic, and answer questions people have. Become a recognized authority on your topic. Allow people to find your website or make it easy for them to find what you offer. Very rarely drop your course link.
  10. Podcast.
  11. Live Video is huge right now. Can you start a Live Video show on Facebook or YouTube and have regular weekly content for your audience?
  12. Focus on making your current students happy. Turn your current students into super-fans. Continually give way more to your students than they paid for. New videos, improve the course. Over-deliver, and let them become your biggest fans and they’ll market you for you.

Where do your customers hang out? Are they on Twitter, Facebook? Are they searching on Google? Are they on Reddit, Stack Overflow, Ycombinator News, Quora? LinkedIn? Go find them. And be an authority to them. Easy.

 

About the Author

Just a guy happy to share his knowledge with people willing to listen. 47,000 students, in 171 countries. "You can have anything in life that you want if you help enough other people to get what they want." - Zig Ziglar

Leave a Reply 0 comments

Subscribe for Updates

If you want to hear from me (only occasionally) on topics relating to course creation, marketing, and how to take your online instructor business to the next level, please sign up below.