There’s been a lot of doom and gloom, woe and tears lately in the Udemy Facebook groups. We all have problems. Obviously, it’s important to look at what’s happening, and ask why. Many people (myself included) have had to change our plans because things just don’t go as you expect sometimes.
But instead of looking at last week and last month, what if we took a moment to look ahead. Look into the future. Where is this going?
Let me tell you what I know. No speculation, 100% certainty. I know this to be true.
- People will always have problems that need solving
- People will always be willing to pay money to solve their problems instead of having to do the research themselves
- Good quality is always worth more than poor quality
- Good quality lasts longer than poor quality
- Video is the ultimate learning technology. Beats books, beats audio. There will never be an education technology that replaces video. (Unless we plug a cable into the back of our spinal cords like in the Matrix.)
- The person who helps the most people solve the most problems wins at life
- The person who helps the most people solve the most problems will never be hungry
- The person who helps the most people solve the most problems wins. Period.
So knowing all that to be true, what does that mean for us as instructors?
Assuming you are like me, and you absolutely want to be doing online video courses for years and years to come, how do we both help people and get fairly compensated for that?
1) Solve real problems, not inconsequential ones
2) Focus on quality in everything, quality audio/video, quality instruction, put the students interests before your own
3) You will not go wrong creating a great educational course that solves a problem. Whether it’s on Udemy, or your own site, or elsewhere, investing the time, money, and energy to create something great HAS to be the winning strategy. It has to be.
4) There’s no shortcut to creating something great. You have to invest a lot of time and effort to create anything worth anything.
Creating courses that don’t solve REAL problems, that were rushed out in a week, that were made primarily to make money for yourself, is a losing strategy. It may get you some money, sure. Doing anything where the primary purpose is money (splitting up a course, an intro course here and a longer course there, etc etc) will not get you to the top of the mountain where you want to go.
I truly believe what I wrote above is a good long-term strategy. The course you create is YOURS. You can do with it what you wish, sell it anywhere, sell it for the next 10 years again and again and again. If you make something great.
“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar