If you are interested in this thing that I just happen to be an expert in, please raise your hand.
I thought it would be interesting to document what I am doing to get ready for an upcoming new course launch.
I haven’t emailed my list in a while. This is a big regret of mine, and I intend to do it more often.
So today I wrote a long email to my list on some thoughts about the software architecture industry. Big trends that are happening that affect my students. At the end of the email, I asked them to vote if I should spend more time on architecture, more time on Azure, or continue to split my time on both.
I created three pages on my website that say “thank you for voting”, one for each option.
Clicking the vote link will tag the reader with one of the three tags inside my email system. I can track the vote count through the page visits, as well as tracking the people who prefer each.
Later, I will post this same content as a new article to my blog. And even on Linkedin.
There are no sales message or calls to action in this one. The purpose is to warm up a cold list and get some people in my pixels.