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Sally Hogshead and Fascination

I’ve always been fascinated with Sally Hogshead.

She hit the marketing world hard with her 2010 book, Fascinate. Inside is one of my favorite quotes, that I repeat often.

Different is better than better.

The core of Sally’s message is that humans are born with an innate ability to be fascinating.  Some of us have developed good sense of humor in order to make others laugh, while others know how to sweet talk their way into a party without an invitation. Being fascinating is not something you learn, according to Sally, but you need to unlearn being boring.

Fascination is a state of intense emotional focus.

According to Sally, there are seven fascination triggers that we can tap into:

  • Lust
  • Mystique
  • Alarm
  • Prestige
  • Power
  • Vice
  • Trust

So what does this have to do with online courses?

We’re all trying to attract students to our courses. We’re all trying to stand above the other courses and get people to buy. We’re all trying to get people to WATCH our courses after buying them, implement what we teach, and leave us a great review. (And buy our next course!) So we all want students and potential to be fascinated by us.

I’ve always said that your unique advantage over other instructors teaching the same subject is YOU. The other instructor is not you, and you are not them. Don’t try to be them. Be you.

In fact, shed those boring parts and be more like who you really are. If you like to tell a joke, try to be fun and funny inside your course (without being annoying with it). If you suck at reading from a script, be yourself and talk freely (as long as it’s on point to the topic). There is always the chance of going too far with it, but the bigger risk is not going far enough. Be yourself, and people will like you for you. You have the ability to fascinate.

It’s a good book. Recommend picking it up if you get a chance.

Here are some interesting videos of Sally Hogshead talking about fascination.



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